No high fructose corn syrup. Made with whole grains. Good source of fiber. 60 calories per slice. Soft and delicious bread the whole family will love. Bimbo Bread (pronounced Beembo) has been bringing families together for four generations. A family-owned business since 1945, Bimbo Bakeries relies on its own family recipe to bring you the softest, most delicious bread possible. Kids love the Bimbo Bear and his great tasting bread. Moms and Dads love the bread's quality ingredients and nutritional value. Bimbo 100% Whole Wheat Bread is good nutrition at a great price: Made with whole grains. No high fructose corn syrup. Good source of fiber. Also, it's soft, yet firm enough to hold up to peanut butter! Made in USA.